Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

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source O'Reilly Online Learning: Academic/Public Library Edition
subjects Bundling (Marketing)
Computer software industry
Consumption (Economics)
Demand (Economic theory)
Geschäftsmodell
IT-gestütztes Marketing
Kundenwert
Marketing
Marktsegmentierung
Preismanagement
Pricing
Softwareentwicklung
title Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
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