Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
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| creator | Seufert, Eric Benjamin |
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| doi_str_mv | 10.1016/C2013-0-00599-3 |
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| identifier | ISBN: 9780124166905 |
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| language | eng |
| recordid | cdi_skillsoft_books24x7_bks00062214 |
| source | O'Reilly Online Learning: Academic/Public Library Edition |
| subjects | Bundling (Marketing) Computer software industry Consumption (Economics) Demand (Economic theory) Geschäftsmodell IT-gestütztes Marketing Kundenwert Marketing Marktsegmentierung Preismanagement Pricing Softwareentwicklung |
| title | Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue |
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