Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
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doi_str_mv | 10.1016/C2013-0-00599-3 |
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identifier | ISBN: 9780124166905 |
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language | eng |
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source | O'Reilly Online Learning: Academic/Public Library Edition |
subjects | Bundling (Marketing) Computer software industry Consumption (Economics) Demand (Economic theory) Geschäftsmodell IT-gestütztes Marketing Kundenwert Marketing Marktsegmentierung Preismanagement Pricing Softwareentwicklung |
title | Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue |
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