The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a p...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Krevolin, Richard, Beckwith, Harry
Format:	Buch
Sprache:	eng
Schlagworte:	Brand loyalty Branding (Marketing) BUSINESS & ECONOMICS BUSINESS & ECONOMICS / Marketing / General Customer loyalty Storytelling in mass media
Online-Zugang:	Volltext
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