Effectiveness of Influencer Marketing
Introduction -- Literature Review -- Predicting the Influencer Value -- Investigating the Effectiveness of Influencer Marketing -- General Discussion.
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| creator | Johne, Jane |
| description | Introduction -- Literature Review -- Predicting the Influencer Value -- Investigating the Effectiveness of Influencer Marketing -- General Discussion. |
| doi_str_mv | 10.1007/978-3-658-41297-5 |
| format | Book |
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| identifier | ISBN: 9783658412968 |
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| language | eng |
| recordid | cdi_skillsoft_books24x7_bkb000165877 |
| source | Springer Books |
| subjects | Attention Branding (Marketing) Business and Management Influence (Psychology) Internet marketing Marketing Marketing channels Persuasion (Psychology) |
| title | Effectiveness of Influencer Marketing |
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