Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue

Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques...

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Bibliographische Detailangaben

1. Verfasser:	Chris Golec, Peter Isaacson, Jessica Fewless
Format:	Buch
Sprache:	eng
Schlagworte:	Industrial marketing Industrial marketing-Management Internet marketing Social media Strategic planning
Online-Zugang:	Volltext
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