Inbound Selling: How to Change the Way You Sell to Match How People Buy

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers' trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quic...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Signorelli, Brian
Format:	Buch
Sprache:	eng
Schlagworte:	B-to-B-Marketing Customer relations Erfolgsfaktor Organisatorischer Wandel Sales management Selling Storytelling Telemarketing Verkauf Verkaufspersonal
Online-Zugang:	Volltext
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