The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experien...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Norton, David
Format:	Buch
Sprache:	eng
Schlagworte:	Consumer profiling Customer loyalty Customer relations Decision making Leadership Management
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!