The innovator's solution: creating and sustaining successful growth

In his worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovators Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Christensen (author of the award-winning Harvard Business Review article, How Will You Measure Your Life?) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovationsand they show managers how to tailor their strategies to the changing circumstances of a dynamic world. The Innovators Solution is an important addition to any innovation library.