Corporate Creativity: How Innovation and Improvement Actually Happen
Alan Robinson and Sam Stern have investigated hundreds of creative acts that have occurred in organizations around the world to find the truth about how innovation and improvement really happen. Rich with detailed examples, Corporate Creativity identifies six essential elements that companies can us...
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| Format: | Buch |
| Sprache: | eng |
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| Zusammenfassung: | Alan Robinson and Sam Stern have investigated hundreds of creative acts that have occurred in organizations around the world to find the truth about how innovation and improvement really happen. Rich with detailed examples, Corporate Creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they can count on. |
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