An empirical study of customer relationship management in the automotive service industry

In order to survive in the market, every company must prioritize the establishment of long-term, stable relationships with its customers. This is an important aspect in business development, as it is the customers who provide valuable feedback on the quality of the services received and indicate the...

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Bibliographische Detailangaben
Hauptverfasser: Demirova, Siyka, Dimitrov, Martin
Format: Tagungsbericht
Sprache:eng
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