Competitive strategy and E-business: A review

Competitive strategy in e-business is critical in attracting consumers and surviving in the long term to achieve a competitive advantage. The purpose of this study is to review the existing literature and competitive research strategy in e-business. Following the PRISMA guidelines for performing and...

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Hauptverfasser:	Purnomo, Agung, Asitah, Nur, Afia, Nur, Septianto, Andre, Rosyidah, Elsa, Persada, Satria Fadil, Maulana, Fairuz Iqbal
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Business competition Electronic commerce Literature reviews Strategy
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creator	Purnomo, Agung Asitah, Nur Afia, Nur Septianto, Andre Rosyidah, Elsa Persada, Satria Fadil Maulana, Fairuz Iqbal
description	Competitive strategy in e-business is critical in attracting consumers and surviving in the long term to achieve a competitive advantage. The purpose of this study is to review the existing literature and competitive research strategy in e-business. Following the PRISMA guidelines for performing and reporting systematic reviews, a literature review was done systematically. Based on a systematic search of the Scopus database, a total of 25 peer-reviewed articles were included. The results show several publications on competitive strategy in e-business from the perspective of Porter’s generic competitive strategies and competitive strategy dynamics. However, the number of publications related to competitive strategy in e-business has been unstable. The continent of Asia has contributed the most to this field.
doi_str_mv	10.1063/5.0192361
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source	AIP Journals Complete
subjects	Business competition Electronic commerce Literature reviews Strategy
title	Competitive strategy and E-business: A review
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