Humanization of HR management of construction companies based on innovative management concepts

The article discusses the practical aspects of the implementation of the principles of humanization in a certain construction company, which, in opinion of the authors, is an opportunity for construction companies to organize efficient activities and increase their investment attractiveness with no significant expenses. The purpose of the study is to find the internal reserves of a construction company through the practical implementation of the Lean Construction principles in construction facilities, i.e., assembling a creative team within the staff that will promote the efficient functioning of the enterprise and will form the basis for the development of innovative solutions. For this purpose, the study carried out an analysis of the scientific works on the issues of economy humanization and socialization, changes in the team process, management of the labor potential of the company in order to identify problem issues and set specific objectives for the practical implementation of the Lean Construction principles by assembling a creative team at a construction company. In this view, the authors propose to organize a close relationship of operational control and the measures to attract workers to show creativity and initiative, to develop an effective mechanism for organizing a creative climate on the example of a construction company. Based on the needs identified at the enterprise through filling in the questionnaire, specific changes to the design of incentive measures are proposed for implementation. The system of personnel promotion, the motivational package composition, promoting not only material stimulation, but also climate change in the team, and the objectives of the motivation package are suggested. The authors emphasize creativity increase taking into account the specifics of the activities of a construction company and attempt to create initiative groups in the field environment. The work shows the connection of operational control, carried out at the enterprise on a regular basis, with the involvement of staff in solving the tasks of the enterprise. For this purpose, draft documents for carrying out the operational control, execution of construction works, taking into account the proposals of the workers, have been developed. In opinion of the authors, knowledge of the possibility of obtaining a positive assessment, or appropriate stimulation, a sense of involvement in the main objectives of the enterprise will enhance the identity, level