Marketing response and innovation of coffee powder SMEs of Tanah Datar Regency in address unstable business environment

The external environment of the business that is constantly changing requires SMEs always to be responsive and innovate to survive. This article discusses how coffee powder SMEs respond to external shocks (in this case, Covid-19 pandemic) and the marketing innovations undertaken to overcome them. We...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Triana, Lora, Syahni, Rahmat, Nofialdi, Nofialdi, Yeni, Yulia Hendri
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Coffee Coronaviruses COVID-19 Income Innovations Marketing Pandemics Small business
Online-Zugang:	Volltext
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