Social media engagement on COVID-19 vaccination during the pandemic: Cross-sectional survey in Chennai metropolitan

Social media plays an idealistic part in the present society. It assumes a significant role in expanding public awareness and gathers perspectives. Thus, social media has taken a huge place among people all over the world. And the ideas shared on social media reach people instantly. The Covid-19 virus, which is affecting more and more people around the world, It has infected millions in various countries and caused many thousands of deaths. In India, a country with a large population, the incidence of this virus is really higher. A Pune-based serum company has won a contract to develop the Covishield, a vaccine developed by the University of Oxford in the United Kingdom to control the virus. And Bharat Biotech, based in Hyderabad has developed a vaccine called ’Covaxin’ in the national level invention. The two vaccines have been approved by the federal government for use on an emergency basis. Accordingly, the Ministry of Health and Family Welfare of India has confirmed that these two vaccines are completely safe. Covid-19 vaccination is currently being implemented across India. This study explains whether the news about the Covid-19 vaccine that is appearing on social media at the moment is raising awareness or causing fear among the people. For this study the researcher selected the most Covid-19 affected areas in Chennai, Namely called Royapuram, Thiru Vi Ka Nagar, Anna Nagar, and Kodambakkam. A total of 320 Respondents participated in the study and responded. This study was conducted from 10 March 2021 to 10 April 2021.