Building a sustainable land public transportation at Ayer Keroh, Malacca: Perspective view from hang tuah jaya municipal council (HTJMC)

Sustainable land public transportation (SLPT) aims to promote a better and healthier ways of meeting individual and community needs. Even though sufficient land public transportation have been provided at Ayer Keroh, Malacca but the level of usage among the community is still low as there is the growth in traffic. Hang Tuah Jaya Municipal Council (HTJMC) is responsible to identify the most appropriate strategies to manage the issues regarding SLPT in order to support of the Malacca state vision becoming Green Technology State in the year 2020. Therefore, this paper attempts to examine the strategies involve in building a SLPT, which may enhance the community’s welfare. Thus, the proposed theoretical framework is to demonstrate the strategies towards building a SLPT, which can cater issues within the municipal council area. In this qualitative research, an in-depth focus group have been conducted to obtain the primary data. Thirteen (13) executives from HTJMC involved. This study brings a new paradigm in transforming land public transportation at Ayer Keroh to enhance the community welfare. The result found that land use development as the most significant strategy in SLPT, meanwhile the implementation program is the least strategy involved in building a SLPT at Ayer Keroh. Future research requires more information on the factors of implementing of SLPT so that HTJMC can plan an effective SLPT thorough the demand as the data may indicate numbers of passengers who really support to the implementation of SLPT.