Hanabanilla Hotel, a role model of environmental sustainability and tourism culture

ABSTRACT Having a culture of tourism and of environmental sustainability continue to be concepts that are very seldom treated in unison. However, from a vision of progress, a holistic approach to these to concepts is a decisive factor in modern times. Firstly, there are complementary interests between the different nations and their people; secondly, humans have a positive conception about travel, rest and recreation; and thirdly, the search for international rationality towards environmental preservation is an ongoing quest. Both approaches aim to contribute with a more comprehensive response for the variety of sources that offer operational solutions in the short and long term. The objective of this research is to understand the dynamics of a culture of tourism and environmental sustainability taking as reference Hanabanilla Hotel, a tourist resort located in the central region of Cuba. This research made use of data collection techniques of the qualitative methodology such as documentary analysis, observation and interview.