Lodging establishments as a sign of urban hospitality

Abstract Justification of the topic: Studies can demonstrate the role of space for hospitality; especially for urban hospitality. However, the association of the city space as urban image and lodging landscape as an attribute of urban hospitality, is not yet adequately addressed by the literature on this topic. Purpose: The objective of this research is to systematize the hospitality in accommodation establishments, which was potentially constructed from internal spaces of lodging, but can also be observed on the scale of the city, therefore lodging as a factor of urban hospitality - an approach that has been little addressed in the literature. Methodology/Design: Therefore, the research is characterized as exploratory, supported by documentary survey as well as case studies and empirical analysis based on the ideal representation (Peirce´s semiotic). In the selection of what is to represent, it is possible to identify an intellection, by the subject issuer (lodging architecture), propose ideologies; and as such, the architecture of lodging can be a sign of urban hospitality. The interpretive method of evaluation of the results was supported by the theories of urban hospitality, particularly with the work of Lucio Grinover (2007) who draws in urban theory on image and urban landscape in Kevin Lynch's work. Findings and originality: The results suggest the possibility of urban hospitality or of the city built through lodging establishments.