A Vision of Orkut’s Users: Studying this Phenomenon Through Cognitive Absorption

This study aims to identify the influence that Cognitive Absorption has on the intention of using Orkut. It happens due to the fact that Cognitive Absorption is related to the state of deep involvement users carry with an individual task, performed with the support of Information Technology (IT); it...

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Veröffentlicht in:	Revista de gestão da tecnologia e sistemas de informação 2011, Vol.8 (1), p.51-72
Hauptverfasser:	Löbler, Mauri Leodir, Visentini, Monize Sâmara, Estivalete, Vania de Fátima Barros
Format:	Artikel
Sprache:	eng ; spa
Schlagworte:	Communities COMPUTER SCIENCE, INFORMATION SYSTEMS Information systems Information technology Innovations Internet Management Mathematical analysis Mathematical models Perceptions Social networks Social research Tasks Technology Acceptance Model Virtual communities Vision
Online-Zugang:	Volltext
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