A Vision of Orkut’s Users: Studying this Phenomenon Through Cognitive Absorption
This study aims to identify the influence that Cognitive Absorption has on the intention of using Orkut. It happens due to the fact that Cognitive Absorption is related to the state of deep involvement users carry with an individual task, performed with the support of Information Technology (IT); it...
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| Veröffentlicht in: | Revista de gestão da tecnologia e sistemas de informação 2011, Vol.8 (1), p.51-72 |
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| container_title | Revista de gestão da tecnologia e sistemas de informação |
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| creator | Löbler, Mauri Leodir Visentini, Monize Sâmara Estivalete, Vania de Fátima Barros |
| description | This study aims to identify the influence that Cognitive Absorption has on the intention of using Orkut. It happens due to the fact that Cognitive Absorption is related to the state of deep involvement users carry with an individual task, performed with the support of Information Technology (IT); it corroborates the study on this virtual community. Therefore, through descriptive research with a quantitative character and with the aid of structural equations, 645 Orkut users were investigated. After the identification of suitability of all indexes tested and fit for both constructs and the final model. The conclusion drawn is that Cognitive Absorption explains the 41% intention of using Orkut, emphasizing that for this kind of IT the Cognitive Absorption seems perfectly adequate to measure the Intention of Use. [PUBLICATION ABSTRACT] |
| doi_str_mv | 10.4301/S1807-17752011000100003 |
| format | Article |
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| subjects | Communities COMPUTER SCIENCE, INFORMATION SYSTEMS Information systems Information technology Innovations Internet Management Mathematical analysis Mathematical models Perceptions Social networks Social research Tasks Technology Acceptance Model Virtual communities Vision |
| title | A Vision of Orkut’s Users: Studying this Phenomenon Through Cognitive Absorption |
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