Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach

ORIENTATION: This article considered the use of technological tools by tourism trade exhibition visitors from a marketing perspective. RESEARCH PURPOSE: The main aim of this article was to investigate the adoption and use of technology by tourism providers within the context of business events and e...

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Veröffentlicht in:	Acta commercii 2019, Vol.19 (1), p.1-11
Hauptverfasser:	Swart, Magdalena P. (Nellie), Sotiriadis, Marios D., Engelbrecht, Willy H.
Format:	Artikel
Sprache:	por
Schlagworte:	Business Economics Industrial Relations & Labor
Online-Zugang:	Volltext
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