Análise Estratégica sob Ótica Relacional: Enfocando Grupos e Blocos Estratégicos

This paper presents the results of primary research that aimed at analyzing the impact of strategic alliances and networks on the conduct and performance of firms in strategic groups -- set of firms that compete more fiercely among each other because they have similar scope and resource commitments....

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Veröffentlicht in:Revista de administração contemporânea 2004-03, Vol.8 (1), p.55-78
Hauptverfasser: Troccoli, Irene Raguenet, Macedo-Soares, T Diana L v A
Format: Artikel
Sprache:por
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