Privacy-Friendly Business Models for Location-Based Mobile Services

This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that...

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Veröffentlicht in:	Journal of theoretical and applied electronic commerce research 2011-08, Vol.6 (2), p.90-17
Hauptverfasser:	Liu, Zhan, Bonazzi, Riccardo, Fritscher, Boris, Pigneur, Yves
Format:	Artikel
Sprache:	eng
Schlagworte:	BUSINESS Business models Computer platforms Computer privacy COMPUTER SCIENCE, SOFTWARE ENGINEERING Consumers Customer services Customization Disclosure Documents Electronic commerce Guidelines Information systems Internet Literature reviews Location based services Markets Mathematical models Mobile businesses Personal information Platforms Privacy Studies
Online-Zugang:	Volltext
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