Business model dynamics: a case survey

In the turbulent world of e-commerce, companies can only survive by continuously reinventing their business models. However, because most studies look at business models as snapshots in time, there is little insight into how changing market-related, technological and regulatory conditions generally...

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Veröffentlicht in:Journal of theoretical and applied electronic commerce research 2009-04, Vol.4 (1), p.1-11
Hauptverfasser: de Reuver, Mark, Bouwman, Harry, MacInnes, Ian
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creator de Reuver, Mark
Bouwman, Harry
MacInnes, Ian
description In the turbulent world of e-commerce, companies can only survive by continuously reinventing their business models. However, because most studies look at business models as snapshots in time, there is little insight into how changing market-related, technological and regulatory conditions generally drive revisions in business models. In this paper, we examine which types of external drivers are strongest in forcing business models to change throughout their life cycle. To do so, we study 45 longitudinal case descriptions on business model dynamics of (networks of) organizations in various industries. The results of this survey indicate that technological and market-related forces are the most important drivers of business model dynamics, while regulation plays only a minor role. In particular for start-ups, the effect of technological and market-related drivers is the strongest in the early stages of a new business model, while the effects are moderate over time for established, large companies. Our results provide clues to practitioners on what external factors to take into account in different stages of business model design and redesign. [PUBLICATION ABSTRACT]
doi_str_mv 10.4067/S0718-18762009000100002
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subjects BUSINESS
Business models
Commercialization
COMPUTER SCIENCE, SOFTWARE ENGINEERING
Electronic commerce
Innovations
Product development
R&D
Regulation
Research & development
Startups
Studies
Technological change
title Business model dynamics: a case survey
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