A Spectacle of Silencing: A Rural African-Canadian Woman’s Media Trial

This thematic case study explores international, national, and local media coverage of a conflict between Barb Reddick, a rural, working-class, African-Nova Scotian woman, and her nephew over the ownership of a winning ‘Chase the Ace’ lottery ticket. Beginning from general media valuation of lottery winners, and Canadian coverage of the Nova Scotia CTA lottery ‘craze’, we find when Reddick goes off script as loving aunt she is pathologized and degraded in a dramatic reversal from soft to hard news story. Reddick’s habitus and trust in journalists to support her counternarrative became the dramatic content of media spectacle-making – what we call a ‘spectacle of silencing’ – as well as her deviance from Canadian white rurality, and class and gender norms. Rather than mere ‘misrepresentation’ of minorities, we conclude that the dynamics of counternarrative struggle are embedded in reportage itself as spectacle, reproducing the legitimacy and authority of journalistic institutions through a symbolic violence of consensus making.