Marketing Research, An Indian Perspective by Pearson

About The Author –Naval Bajpai is a faculty at the ABV-Indian Institute of Information Technology and Management, Gwalior. He has a multifarious background in industrial, teaching and research fields spanning over a decade and is a lifetime member of the Indian Society for Technical Education.A postgraduate in statistics, Professor Bajpai did his doctoral research in Management at Pt Ravishankar Shukla University, Raipur. He also earned his master’s degree in business administration from the same university and has conducted several management development programmes on organizational behaviour and research methods. With over 40 research papers published in journals of national and international repute, Professor Bajpai is an avid analyst of contemporary work trends in public-sector organizations. He is the author of Business Statistics, Business Research Methods and Research Methodology and the coauthor of Quantitative Analysis published by Pearson Education, India. Dr Bajpai has served as a faculty at the Indian Institute of Management Raipur, and the Indian Institute of Foreign Trade, New Delhi. He is a visiting professor at the Institute of Finance Management, Dar es Salaam, Tanzania. He is a UGC NET-qualified faculty actively involved in teaching, research and consultancy in a distinguished career spanning over 18 years.Book Contents –I. Introduction to Marketing ResearchII. Research Design FormulationIII. Sources and Collection of DataIV. Descriptive Statistics and Data AnalysisV. Result PresentationVI. Applications of Marketing ResearchAppendixIndex