Marketing Plans, 9th Edition

The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book c...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Dave Chaffey, Malcolm McDonald, Hugh Wilson
Format:	Buch
Sprache:	eng
Online-Zugang:	Volltext
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