Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous succe...
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| creator | Jonathan M. Cagan Craig M. Vogel |
| description | Creating Breakthrough Products
identifies key factors associated with successful innovation, and
presents an insightful and comprehensive approach to building
products and services that redefine markets -- or create new ones.
Learn to identify Product Opportunity Gaps that can lead to
enormous success; control and navigate the "Fuzzy Front End" of the
product development process; and leverage contributions from
diverse product teams -- while staying relentlessly focused on your
customer's values and lifestyles. |
| format | Book |
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identifies key factors associated with successful innovation, and
presents an insightful and comprehensive approach to building
products and services that redefine markets -- or create new ones.
Learn to identify Product Opportunity Gaps that can lead to
enormous success; control and navigate the "Fuzzy Front End" of the
product development process; and leverage contributions from
diverse product teams -- while staying relentlessly focused on your
customer's values and lifestyles.</description><identifier>ISBN: 0139696946</identifier><identifier>ISBN: 9780139696947</identifier><identifier>EISBN: 0139696946</identifier><identifier>EISBN: 9780139696947</identifier><language>eng</language><publisher>Pearson</publisher><creationdate>2001</creationdate><tpages>336</tpages><format>336</format><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>306,776,780,782,24741</link.rule.ids></links><search><creatorcontrib>Jonathan M. Cagan</creatorcontrib><creatorcontrib>Craig M. Vogel</creatorcontrib><title>Creating Breakthrough Products: Innovation from Product Planning to Program Approval</title><description>Creating Breakthrough Products
identifies key factors associated with successful innovation, and
presents an insightful and comprehensive approach to building
products and services that redefine markets -- or create new ones.
Learn to identify Product Opportunity Gaps that can lead to
enormous success; control and navigate the "Fuzzy Front End" of the
product development process; and leverage contributions from
diverse product teams -- while staying relentlessly focused on your
customer's values and lifestyles.</description><isbn>0139696946</isbn><isbn>9780139696947</isbn><isbn>0139696946</isbn><isbn>9780139696947</isbn><fulltext>true</fulltext><rsrctype>book</rsrctype><creationdate>2001</creationdate><recordtype>book</recordtype><sourceid>OODEK</sourceid><recordid>eNpNT9tqAjEQTSlCW_Uf0g9Y2GSSaHyzSy-CUB-kr0vMZb2siSSr398sreich3POzJmBeUAvJQEpMph4vDdPaJzSvuxrwoCQZ7SuolXdzjf4LYtDt43h3GzxKgZz1l2a4YX34ZITwWMXw_E6watWed_vdaHvNVEd8fx0ijncjtDAqTbZ8T8P0c_H-7r6Kpbfn4tqviwUByGhEFOrGBFMG8bBGUKtLSXVik6AcTYVYDUngm60M1o6Yxx1jgPhwvJMVsIQvf4dTsqpuKs3IRxSfaH17WX4Ba8jTe0</recordid><startdate>20011022</startdate><enddate>20011022</enddate><creator>Jonathan M. Cagan</creator><creator>Craig M. Vogel</creator><general>Pearson</general><scope>OHILO</scope><scope>OODEK</scope></search><sort><creationdate>20011022</creationdate><title>Creating Breakthrough Products: Innovation from Product Planning to Program Approval</title><author>Jonathan M. Cagan ; Craig M. Vogel</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-a53693-68ea4164cd453fd12ee092ca273454863ec5162bcfdc9fddf2ff53156e5531e93</frbrgroupid><rsrctype>books</rsrctype><prefilter>books</prefilter><language>eng</language><creationdate>2001</creationdate><toplevel>online_resources</toplevel><creatorcontrib>Jonathan M. Cagan</creatorcontrib><creatorcontrib>Craig M. Vogel</creatorcontrib><collection>O'Reilly Online Learning: Corporate Edition</collection><collection>O'Reilly Online Learning: Academic/Public Library Edition</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Jonathan M. Cagan</au><au>Craig M. Vogel</au><format>book</format><genre>book</genre><ristype>BOOK</ristype><btitle>Creating Breakthrough Products: Innovation from Product Planning to Program Approval</btitle><date>2001-10-22</date><risdate>2001</risdate><isbn>0139696946</isbn><isbn>9780139696947</isbn><eisbn>0139696946</eisbn><eisbn>9780139696947</eisbn><abstract>Creating Breakthrough Products
identifies key factors associated with successful innovation, and
presents an insightful and comprehensive approach to building
products and services that redefine markets -- or create new ones.
Learn to identify Product Opportunity Gaps that can lead to
enormous success; control and navigate the "Fuzzy Front End" of the
product development process; and leverage contributions from
diverse product teams -- while staying relentlessly focused on your
customer's values and lifestyles.</abstract><pub>Pearson</pub><tpages>336</tpages></addata></record> |
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| language | eng |
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| source | O'Reilly Online Learning: Academic/Public Library Edition |
| title | Creating Breakthrough Products: Innovation from Product Planning to Program Approval |
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