Store image : scale implementation part 3 : empirical research

This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formu...

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Veröffentlicht in:	SA Journal of Industrial Psychology 2008-01, Vol.34 (2), p.69-78
Hauptverfasser:	Visser, Elizabeth, Janse van Noordwyk, Hester, Du Preez, Ronel
Format:	Artikel
Sprache:	eng
Schlagworte:	Apparel Conceptual model Dimensions Multi-dimensional Store image
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creator	Visser, Elizabeth Janse van Noordwyk, Hester Du Preez, Ronel
description	This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) shows acceptable reliability and model fit. A refined definition of store image together with a final model of apparel store image is proposed. Recommendations for future research are made.
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subjects	Apparel Conceptual model Dimensions Multi-dimensional Store image
title	Store image : scale implementation part 3 : empirical research
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