Issues in adopting the marketing strategy for tourism development in Africa : the case of Ghana

The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres (ecoto...

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Bibliographische Detailangaben

Veröffentlicht in:	African journal of business and economic research 2013-01, Vol.8 (1), p.147-162
Hauptverfasser:	Kolo, Jerry, Madichie, Nnamdi O.
Format:	Artikel
Sprache:	eng
Schlagworte:	Ghana Marketing strategy Small and medium sized enterprises (SMEs) Sub-Saharan Africa Tourism development
Online-Zugang:	Volltext
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