Islamic tourism : exploring perceptions & possibilities in Egypt

The purpose of this paper is to explore the possibilities and underlying challenges for implementing Islamic tourism in Egypt. It also evaluates through qualitative techniques the awareness and acceptance of this new concept from the Egyptian consumer's point of view. Two focus groups and 12 in...

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Veröffentlicht in:	African journal of business and economic research 2012-01, Vol.7 (1), p.85-98
1. Verfasser:	Hamza, Ingy M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Branding Egypt Islamic tourism
Online-Zugang:	Volltext
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