Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback
This online intervention study examined whether system- and action-related information alone, together with goal setting, or together with goal setting and feedback helps people change their video streaming activities in a pro-environmental way. The participants ( N = 92) documented their video str...
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| Veröffentlicht in: | Journal of consumer policy 2023-06, Vol.46 (2), p.137-153 |
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| container_title | Journal of consumer policy |
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| creator | Seger, B. T. Burkhardt, J. Straub, F. Scherz, S. Nieding, G. |
| description | This online intervention study examined whether system- and action-related information alone, together with goal setting, or together with goal setting and feedback helps people change their video streaming activities in a pro-environmental way. The participants (
N
= 92) documented their video streaming activities for one week prior to the intervention (week 1), three weeks after the onset of the intervention (weeks 2–4), and in a follow-up period two weeks later (week 7). A reduction of greenhouse gas emissions associated with video streaming was observed over the course of the intervention, together with reduced streaming durations and lowered resolution settings across all groups. There were no differences between the groups. It appears that as regards video streaming, information combined with self-monitoring has considerable potential to change individual behaviour and its associated ecological impact. |
| doi_str_mv | 10.1007/s10603-023-09536-9 |
| format | Article |
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N
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| ispartof | Journal of consumer policy, 2023-06, Vol.46 (2), p.137-153 |
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| source | PAIS Index; Business Source Complete; SpringerLink Journals - AutoHoldings |
| subjects | Behavior change Carbon Commercial Law Economic Policy Efficiency Emissions Feedback Global warming Goal setting Greenhouse gases Information Infrastructure Intervention Knowledge Marketing Objectives Original Paper Selfmonitoring Social networks Social Sciences Streaming media User behavior |
| title | Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback |
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