Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic
Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise...
Gespeichert in:
| Veröffentlicht in: | The Malaysian journal of medical sciences 2022-12, Vol.29 (6), p.170-172 |
|---|---|
| Hauptverfasser: | , , , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 172 |
|---|---|
| container_issue | 6 |
| container_start_page | 170 |
| container_title | The Malaysian journal of medical sciences |
| container_volume | 29 |
| creator | Tan, Pei Pei Abdul Rahman, Jernih Sarah, Mat Noh Mohamad Azlin, Siti Az-Syazni Amirah Zambree, Norsazila Mohd Noor, Sabariah |
| description | Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise awareness of the need for blood and to promote blood donation. To maximise participation, we carried out a live broadcast of the donation process and the music video on social media, increasing visibility and accessibility to the event. The number of donations increased in the month after the song was released. Songs can be used to strengthen current entertainment-education strategies promoting blood donation and to increase the level of awareness among the local population, thus motivating people to donate blood in a time of need. |
| doi_str_mv | 10.21315/mjms2022.29.6.17 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9910378</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2779341412</sourcerecordid><originalsourceid>FETCH-LOGICAL-c379t-7f176e827840ba87cd29c1e10bae18626622e7f73629e053fb7074e57370a2733</originalsourceid><addsrcrecordid>eNpdkc1r3DAQxUVpabZJ_4BciqGH9uKNZsbWSJdAuunHQiChTUpuwmvLiRfb2kp2of99RPNBm9MwzO895vGEOAS5RCAoj4btEFEiLtEs1RL4hVggaJkXJOmlWACZIgdTXu-JNzFupaQSlX4t9khp0NqohVj_8ONN1vqQfeq9b7JTP_rwIWbfXR3mbhrcOGXV2GQXwQ9-6vyYNXPokmR1_nN9msyzi3R2Q1cfiFdt1Uf39mHui6svny9X3_Kz86_r1clZXhObKecWWDmNrAu5qTTXDZoaHKTFgVaoFKLjlkmhcbKkdsOSC1cysayQifbF8b3vbt4MrqnTh6Hq7S50QxX-WF919v_L2N3aG__bGgOSWCeDjw8Gwf-aXZzs0MXa9X01Oj9Hi8yGCigAE_r-Gbr1cxhTvEQpiVQSFImCe6oOPsbg2qdnQNq_RdnHoiwaqyxw0rz7N8WT4rEZugOqQY2F</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2760235314</pqid></control><display><type>article</type><title>Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic</title><source>Bioline International</source><source>DOAJ Directory of Open Access Journals</source><source>PubMed Central</source><source>EZB Electronic Journals Library</source><creator>Tan, Pei Pei ; Abdul Rahman, Jernih ; Sarah, Mat Noh ; Mohamad Azlin, Siti Az-Syazni Amirah ; Zambree, Norsazila ; Mohd Noor, Sabariah</creator><creatorcontrib>Tan, Pei Pei ; Abdul Rahman, Jernih ; Sarah, Mat Noh ; Mohamad Azlin, Siti Az-Syazni Amirah ; Zambree, Norsazila ; Mohd Noor, Sabariah ; Transfusion Medicine Department, Hospital Raja Permaisuri Bainun, Perak, Malaysia</creatorcontrib><description>Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise awareness of the need for blood and to promote blood donation. To maximise participation, we carried out a live broadcast of the donation process and the music video on social media, increasing visibility and accessibility to the event. The number of donations increased in the month after the song was released. Songs can be used to strengthen current entertainment-education strategies promoting blood donation and to increase the level of awareness among the local population, thus motivating people to donate blood in a time of need.</description><identifier>ISSN: 1394-195X</identifier><identifier>EISSN: 2180-4303</identifier><identifier>DOI: 10.21315/mjms2022.29.6.17</identifier><identifier>PMID: 36818896</identifier><language>eng</language><publisher>Malaysia: Universiti Sains Malaysia Press</publisher><subject>Bank officers ; Blood & organ donations ; Blood banks ; Blood transfusions ; Brief Communication ; Collaboration ; Communication ; Coronaviruses ; COVID-19 ; Education ; Health services ; Hospitals ; Music videos ; Pandemics ; Public health ; Social networks ; Systematic review</subject><ispartof>The Malaysian journal of medical sciences, 2022-12, Vol.29 (6), p.170-172</ispartof><rights>Penerbit Universiti Sains Malaysia, 2022.</rights><rights>Copyright Universiti Sains Malaysia Press Nov/Dec 2022</rights><rights>Penerbit Universiti Sains Malaysia, 2022 2022</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC9910378/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC9910378/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,314,723,776,780,860,881,27901,27902,53766,53768</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/36818896$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Tan, Pei Pei</creatorcontrib><creatorcontrib>Abdul Rahman, Jernih</creatorcontrib><creatorcontrib>Sarah, Mat Noh</creatorcontrib><creatorcontrib>Mohamad Azlin, Siti Az-Syazni Amirah</creatorcontrib><creatorcontrib>Zambree, Norsazila</creatorcontrib><creatorcontrib>Mohd Noor, Sabariah</creatorcontrib><creatorcontrib>Transfusion Medicine Department, Hospital Raja Permaisuri Bainun, Perak, Malaysia</creatorcontrib><title>Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic</title><title>The Malaysian journal of medical sciences</title><addtitle>Malays J Med Sci</addtitle><description>Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise awareness of the need for blood and to promote blood donation. To maximise participation, we carried out a live broadcast of the donation process and the music video on social media, increasing visibility and accessibility to the event. The number of donations increased in the month after the song was released. Songs can be used to strengthen current entertainment-education strategies promoting blood donation and to increase the level of awareness among the local population, thus motivating people to donate blood in a time of need.</description><subject>Bank officers</subject><subject>Blood & organ donations</subject><subject>Blood banks</subject><subject>Blood transfusions</subject><subject>Brief Communication</subject><subject>Collaboration</subject><subject>Communication</subject><subject>Coronaviruses</subject><subject>COVID-19</subject><subject>Education</subject><subject>Health services</subject><subject>Hospitals</subject><subject>Music videos</subject><subject>Pandemics</subject><subject>Public health</subject><subject>Social networks</subject><subject>Systematic review</subject><issn>1394-195X</issn><issn>2180-4303</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2022</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNpdkc1r3DAQxUVpabZJ_4BciqGH9uKNZsbWSJdAuunHQiChTUpuwmvLiRfb2kp2of99RPNBm9MwzO895vGEOAS5RCAoj4btEFEiLtEs1RL4hVggaJkXJOmlWACZIgdTXu-JNzFupaQSlX4t9khp0NqohVj_8ONN1vqQfeq9b7JTP_rwIWbfXR3mbhrcOGXV2GQXwQ9-6vyYNXPokmR1_nN9msyzi3R2Q1cfiFdt1Uf39mHui6svny9X3_Kz86_r1clZXhObKecWWDmNrAu5qTTXDZoaHKTFgVaoFKLjlkmhcbKkdsOSC1cysayQifbF8b3vbt4MrqnTh6Hq7S50QxX-WF919v_L2N3aG__bGgOSWCeDjw8Gwf-aXZzs0MXa9X01Oj9Hi8yGCigAE_r-Gbr1cxhTvEQpiVQSFImCe6oOPsbg2qdnQNq_RdnHoiwaqyxw0rz7N8WT4rEZugOqQY2F</recordid><startdate>20221201</startdate><enddate>20221201</enddate><creator>Tan, Pei Pei</creator><creator>Abdul Rahman, Jernih</creator><creator>Sarah, Mat Noh</creator><creator>Mohamad Azlin, Siti Az-Syazni Amirah</creator><creator>Zambree, Norsazila</creator><creator>Mohd Noor, Sabariah</creator><general>Universiti Sains Malaysia Press</general><general>Penerbit Universiti Sains Malaysia</general><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7RV</scope><scope>7X7</scope><scope>7XB</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BVBZV</scope><scope>CCPQU</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>K9.</scope><scope>KB0</scope><scope>M0S</scope><scope>NAPCQ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20221201</creationdate><title>Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic</title><author>Tan, Pei Pei ; Abdul Rahman, Jernih ; Sarah, Mat Noh ; Mohamad Azlin, Siti Az-Syazni Amirah ; Zambree, Norsazila ; Mohd Noor, Sabariah</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c379t-7f176e827840ba87cd29c1e10bae18626622e7f73629e053fb7074e57370a2733</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><topic>Bank officers</topic><topic>Blood & organ donations</topic><topic>Blood banks</topic><topic>Blood transfusions</topic><topic>Brief Communication</topic><topic>Collaboration</topic><topic>Communication</topic><topic>Coronaviruses</topic><topic>COVID-19</topic><topic>Education</topic><topic>Health services</topic><topic>Hospitals</topic><topic>Music videos</topic><topic>Pandemics</topic><topic>Public health</topic><topic>Social networks</topic><topic>Systematic review</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Tan, Pei Pei</creatorcontrib><creatorcontrib>Abdul Rahman, Jernih</creatorcontrib><creatorcontrib>Sarah, Mat Noh</creatorcontrib><creatorcontrib>Mohamad Azlin, Siti Az-Syazni Amirah</creatorcontrib><creatorcontrib>Zambree, Norsazila</creatorcontrib><creatorcontrib>Mohd Noor, Sabariah</creatorcontrib><creatorcontrib>Transfusion Medicine Department, Hospital Raja Permaisuri Bainun, Perak, Malaysia</creatorcontrib><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>ProQuest Nursing & Allied Health Database</collection><collection>ProQuest Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central UK/Ireland</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>East & South Asia Database</collection><collection>ProQuest One Community College</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Database (Alumni Edition)</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Nursing & Allied Health Premium</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>The Malaysian journal of medical sciences</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Tan, Pei Pei</au><au>Abdul Rahman, Jernih</au><au>Sarah, Mat Noh</au><au>Mohamad Azlin, Siti Az-Syazni Amirah</au><au>Zambree, Norsazila</au><au>Mohd Noor, Sabariah</au><aucorp>Transfusion Medicine Department, Hospital Raja Permaisuri Bainun, Perak, Malaysia</aucorp><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic</atitle><jtitle>The Malaysian journal of medical sciences</jtitle><addtitle>Malays J Med Sci</addtitle><date>2022-12-01</date><risdate>2022</risdate><volume>29</volume><issue>6</issue><spage>170</spage><epage>172</epage><pages>170-172</pages><issn>1394-195X</issn><eissn>2180-4303</eissn><abstract>Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise awareness of the need for blood and to promote blood donation. To maximise participation, we carried out a live broadcast of the donation process and the music video on social media, increasing visibility and accessibility to the event. The number of donations increased in the month after the song was released. Songs can be used to strengthen current entertainment-education strategies promoting blood donation and to increase the level of awareness among the local population, thus motivating people to donate blood in a time of need.</abstract><cop>Malaysia</cop><pub>Universiti Sains Malaysia Press</pub><pmid>36818896</pmid><doi>10.21315/mjms2022.29.6.17</doi><tpages>3</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1394-195X |
| ispartof | The Malaysian journal of medical sciences, 2022-12, Vol.29 (6), p.170-172 |
| issn | 1394-195X 2180-4303 |
| language | eng |
| recordid | cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9910378 |
| source | Bioline International; DOAJ Directory of Open Access Journals; PubMed Central; EZB Electronic Journals Library |
| subjects | Bank officers Blood & organ donations Blood banks Blood transfusions Brief Communication Collaboration Communication Coronaviruses COVID-19 Education Health services Hospitals Music videos Pandemics Public health Social networks Systematic review |
| title | Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-12T00%3A45%3A16IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_pubme&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Song%20for%20Blood%20Donor's%20Recruitment%20and%20Promotion%20during%20COVID-19%20Pandemic&rft.jtitle=The%20Malaysian%20journal%20of%20medical%20sciences&rft.au=Tan,%20Pei%20Pei&rft.aucorp=Transfusion%20Medicine%20Department,%20Hospital%20Raja%20Permaisuri%20Bainun,%20Perak,%20Malaysia&rft.date=2022-12-01&rft.volume=29&rft.issue=6&rft.spage=170&rft.epage=172&rft.pages=170-172&rft.issn=1394-195X&rft.eissn=2180-4303&rft_id=info:doi/10.21315/mjms2022.29.6.17&rft_dat=%3Cproquest_pubme%3E2779341412%3C/proquest_pubme%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2760235314&rft_id=info:pmid/36818896&rfr_iscdi=true |