Privacy in targeted advertising on mobile devices: a survey

Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number of intermediary entities and technologies. The advertising a...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	International journal of information security 2023-06, Vol.22 (3), p.647-678
Hauptverfasser:	Ullah, Imdad, Boreli, Roksana, Kanhere, Salil S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Coding and Information Theory Communications Engineering Computer Communication Networks Computer Science Cryptology Electronic devices Information flow Information retrieval Management of Computing and Information Systems Networks Operating Systems Privacy Proposals Survey Tracking
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!