Application of McGuire's Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States
Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire's Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part o...
Gespeichert in:
| Veröffentlicht in: | International journal of environmental research and public health 2022-11, Vol.19 (21), p.14275 |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 21 |
| container_start_page | 14275 |
| container_title | International journal of environmental research and public health |
| container_volume | 19 |
| creator | Arnold, Jeanie Bailey, Caitlin P Evans, W Douglas Napolitano, Melissa A |
| description | Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire's Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part of the weight loss intervention in the Healthy Body Healthy U (HBHU) study to determine what message characteristics prompt higher engagement on Facebook, and whether certain messages are more appealing to certain demographics. The first four weeks of HBHU Facebook posts (n = 32) were coded according to McGuire's Input Communication Factors. Facebook engagement scores [(Total Engaged Users/Total Reach) × 100] were calculated for each post to determine effectiveness. The most effective posts were diet-related discussions or interactive polls. Participants who engaged with the highest and lowest effect posts were in their mid-twenties and tended to be female. Those engaged with the highest effect posts had an average BMI of 32.34 kg/m
, while those engaged with the lowest effect posts had an average BMI of 31.31 kg/m
. The least effective posts were didactic lessons (i.e., diet- or reminder-based), or video-based informational posts (edutainment). Future interventions should balance didactic content and interactive engagement to achieve persuasive messaging. |
| doi_str_mv | 10.3390/ijerph192114275 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9656376</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2735872689</sourcerecordid><originalsourceid>FETCH-LOGICAL-c421t-4d06f688957308baddfb4b70df87836ae7e43ee6a2c8c907e3eb44e812e651963</originalsourceid><addsrcrecordid>eNpdkk9rFDEYhwdRbK2evUnAgx5cm0wyScaDsBbbCl0s2EU8DZnJOztZZ5Mxfwr7_fxgZul2qT3ll-R5H_KGtyheE_yR0hqfmjX4aSB1SQgrRfWkOCac4xnjmDx9kI-KFyGsMaaS8fp5cUQ55YTw8rj4O5-m0XQqGmeR69Giu0jGw7uAFk7DiKJDP8GshogWyqoVbMDmCCHkHD7lpELyxq7QNfiQVNhrzlUHrXO_0bULMSBjURwAXYIa47BFX5zefjjslujGGzWi3nn0y6Xsmus05qp5jGD1Tr605jb7Tdzeq_JJBI1-RBUhvCye9WoM8Gq_nhTL8683Z5ezq-8X387mV7OOlSTOmMa851LWlaBYtkrrvmWtwLqXQlKuQACjAFyVnexqLIBCyxhIUgKvSM3pSfH5zjuldgO6y3_h1dhM3myU3zZOmeb_G2uGZuVum5pXnIqd4P1e4N2fBCE2GxM6GEdlwaXQlIJWUpRc1hl9-whdu-Rtbm9HMU6poCRTp3dU510IHvrDYwhudhPSPJqQXPHmYQ8H_n4k6D-dTbut</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2734633731</pqid></control><display><type>article</type><title>Application of McGuire's Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States</title><source>MEDLINE</source><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><source>PubMed Central Open Access</source><source>MDPI - Multidisciplinary Digital Publishing Institute</source><source>PubMed Central</source><source>Free Full-Text Journals in Chemistry</source><creator>Arnold, Jeanie ; Bailey, Caitlin P ; Evans, W Douglas ; Napolitano, Melissa A</creator><creatorcontrib>Arnold, Jeanie ; Bailey, Caitlin P ; Evans, W Douglas ; Napolitano, Melissa A</creatorcontrib><description>Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire's Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part of the weight loss intervention in the Healthy Body Healthy U (HBHU) study to determine what message characteristics prompt higher engagement on Facebook, and whether certain messages are more appealing to certain demographics. The first four weeks of HBHU Facebook posts (n = 32) were coded according to McGuire's Input Communication Factors. Facebook engagement scores [(Total Engaged Users/Total Reach) × 100] were calculated for each post to determine effectiveness. The most effective posts were diet-related discussions or interactive polls. Participants who engaged with the highest and lowest effect posts were in their mid-twenties and tended to be female. Those engaged with the highest effect posts had an average BMI of 32.34 kg/m
, while those engaged with the lowest effect posts had an average BMI of 31.31 kg/m
. The least effective posts were didactic lessons (i.e., diet- or reminder-based), or video-based informational posts (edutainment). Future interventions should balance didactic content and interactive engagement to achieve persuasive messaging.</description><identifier>ISSN: 1660-4601</identifier><identifier>ISSN: 1661-7827</identifier><identifier>EISSN: 1660-4601</identifier><identifier>DOI: 10.3390/ijerph192114275</identifier><identifier>PMID: 36361162</identifier><language>eng</language><publisher>Switzerland: MDPI AG</publisher><subject>Audiences ; Body weight loss ; Communication ; Diabetes ; Didacticism ; Female ; Health Promotion ; Humans ; Intervention ; Obesity ; Persuasion ; Persuasive Communication ; Smartphones ; Social Media ; Social networks ; Success ; Text messaging ; United States ; Universities ; Weight control ; Weight Loss ; Young Adult ; Young adults</subject><ispartof>International journal of environmental research and public health, 2022-11, Vol.19 (21), p.14275</ispartof><rights>2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><rights>2022 by the authors. 2022</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c421t-4d06f688957308baddfb4b70df87836ae7e43ee6a2c8c907e3eb44e812e651963</citedby><cites>FETCH-LOGICAL-c421t-4d06f688957308baddfb4b70df87836ae7e43ee6a2c8c907e3eb44e812e651963</cites><orcidid>0000-0001-6141-6673 ; 0000-0003-2141-6171 ; 0000-0002-7559-1592</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656376/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656376/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,315,728,781,785,886,27929,27930,53796,53798</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/36361162$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Arnold, Jeanie</creatorcontrib><creatorcontrib>Bailey, Caitlin P</creatorcontrib><creatorcontrib>Evans, W Douglas</creatorcontrib><creatorcontrib>Napolitano, Melissa A</creatorcontrib><title>Application of McGuire's Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States</title><title>International journal of environmental research and public health</title><addtitle>Int J Environ Res Public Health</addtitle><description>Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire's Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part of the weight loss intervention in the Healthy Body Healthy U (HBHU) study to determine what message characteristics prompt higher engagement on Facebook, and whether certain messages are more appealing to certain demographics. The first four weeks of HBHU Facebook posts (n = 32) were coded according to McGuire's Input Communication Factors. Facebook engagement scores [(Total Engaged Users/Total Reach) × 100] were calculated for each post to determine effectiveness. The most effective posts were diet-related discussions or interactive polls. Participants who engaged with the highest and lowest effect posts were in their mid-twenties and tended to be female. Those engaged with the highest effect posts had an average BMI of 32.34 kg/m
, while those engaged with the lowest effect posts had an average BMI of 31.31 kg/m
. The least effective posts were didactic lessons (i.e., diet- or reminder-based), or video-based informational posts (edutainment). Future interventions should balance didactic content and interactive engagement to achieve persuasive messaging.</description><subject>Audiences</subject><subject>Body weight loss</subject><subject>Communication</subject><subject>Diabetes</subject><subject>Didacticism</subject><subject>Female</subject><subject>Health Promotion</subject><subject>Humans</subject><subject>Intervention</subject><subject>Obesity</subject><subject>Persuasion</subject><subject>Persuasive Communication</subject><subject>Smartphones</subject><subject>Social Media</subject><subject>Social networks</subject><subject>Success</subject><subject>Text messaging</subject><subject>United States</subject><subject>Universities</subject><subject>Weight control</subject><subject>Weight Loss</subject><subject>Young Adult</subject><subject>Young adults</subject><issn>1660-4601</issn><issn>1661-7827</issn><issn>1660-4601</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2022</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNpdkk9rFDEYhwdRbK2evUnAgx5cm0wyScaDsBbbCl0s2EU8DZnJOztZZ5Mxfwr7_fxgZul2qT3ll-R5H_KGtyheE_yR0hqfmjX4aSB1SQgrRfWkOCac4xnjmDx9kI-KFyGsMaaS8fp5cUQ55YTw8rj4O5-m0XQqGmeR69Giu0jGw7uAFk7DiKJDP8GshogWyqoVbMDmCCHkHD7lpELyxq7QNfiQVNhrzlUHrXO_0bULMSBjURwAXYIa47BFX5zefjjslujGGzWi3nn0y6Xsmus05qp5jGD1Tr605jb7Tdzeq_JJBI1-RBUhvCye9WoM8Gq_nhTL8683Z5ezq-8X387mV7OOlSTOmMa851LWlaBYtkrrvmWtwLqXQlKuQACjAFyVnexqLIBCyxhIUgKvSM3pSfH5zjuldgO6y3_h1dhM3myU3zZOmeb_G2uGZuVum5pXnIqd4P1e4N2fBCE2GxM6GEdlwaXQlIJWUpRc1hl9-whdu-Rtbm9HMU6poCRTp3dU510IHvrDYwhudhPSPJqQXPHmYQ8H_n4k6D-dTbut</recordid><startdate>20221101</startdate><enddate>20221101</enddate><creator>Arnold, Jeanie</creator><creator>Bailey, Caitlin P</creator><creator>Evans, W Douglas</creator><creator>Napolitano, Melissa A</creator><general>MDPI AG</general><general>MDPI</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8C1</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>K9.</scope><scope>M0S</scope><scope>M1P</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>7X8</scope><scope>5PM</scope><orcidid>https://orcid.org/0000-0001-6141-6673</orcidid><orcidid>https://orcid.org/0000-0003-2141-6171</orcidid><orcidid>https://orcid.org/0000-0002-7559-1592</orcidid></search><sort><creationdate>20221101</creationdate><title>Application of McGuire's Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States</title><author>Arnold, Jeanie ; Bailey, Caitlin P ; Evans, W Douglas ; Napolitano, Melissa A</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c421t-4d06f688957308baddfb4b70df87836ae7e43ee6a2c8c907e3eb44e812e651963</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><topic>Audiences</topic><topic>Body weight loss</topic><topic>Communication</topic><topic>Diabetes</topic><topic>Didacticism</topic><topic>Female</topic><topic>Health Promotion</topic><topic>Humans</topic><topic>Intervention</topic><topic>Obesity</topic><topic>Persuasion</topic><topic>Persuasive Communication</topic><topic>Smartphones</topic><topic>Social Media</topic><topic>Social networks</topic><topic>Success</topic><topic>Text messaging</topic><topic>United States</topic><topic>Universities</topic><topic>Weight control</topic><topic>Weight Loss</topic><topic>Young Adult</topic><topic>Young adults</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Arnold, Jeanie</creatorcontrib><creatorcontrib>Bailey, Caitlin P</creatorcontrib><creatorcontrib>Evans, W Douglas</creatorcontrib><creatorcontrib>Napolitano, Melissa A</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>International journal of environmental research and public health</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Arnold, Jeanie</au><au>Bailey, Caitlin P</au><au>Evans, W Douglas</au><au>Napolitano, Melissa A</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Application of McGuire's Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States</atitle><jtitle>International journal of environmental research and public health</jtitle><addtitle>Int J Environ Res Public Health</addtitle><date>2022-11-01</date><risdate>2022</risdate><volume>19</volume><issue>21</issue><spage>14275</spage><pages>14275-</pages><issn>1660-4601</issn><issn>1661-7827</issn><eissn>1660-4601</eissn><abstract>Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire's Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part of the weight loss intervention in the Healthy Body Healthy U (HBHU) study to determine what message characteristics prompt higher engagement on Facebook, and whether certain messages are more appealing to certain demographics. The first four weeks of HBHU Facebook posts (n = 32) were coded according to McGuire's Input Communication Factors. Facebook engagement scores [(Total Engaged Users/Total Reach) × 100] were calculated for each post to determine effectiveness. The most effective posts were diet-related discussions or interactive polls. Participants who engaged with the highest and lowest effect posts were in their mid-twenties and tended to be female. Those engaged with the highest effect posts had an average BMI of 32.34 kg/m
, while those engaged with the lowest effect posts had an average BMI of 31.31 kg/m
. The least effective posts were didactic lessons (i.e., diet- or reminder-based), or video-based informational posts (edutainment). Future interventions should balance didactic content and interactive engagement to achieve persuasive messaging.</abstract><cop>Switzerland</cop><pub>MDPI AG</pub><pmid>36361162</pmid><doi>10.3390/ijerph192114275</doi><orcidid>https://orcid.org/0000-0001-6141-6673</orcidid><orcidid>https://orcid.org/0000-0003-2141-6171</orcidid><orcidid>https://orcid.org/0000-0002-7559-1592</orcidid><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1660-4601 |
| ispartof | International journal of environmental research and public health, 2022-11, Vol.19 (21), p.14275 |
| issn | 1660-4601 1661-7827 1660-4601 |
| language | eng |
| recordid | cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9656376 |
| source | MEDLINE; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; PubMed Central Open Access; MDPI - Multidisciplinary Digital Publishing Institute; PubMed Central; Free Full-Text Journals in Chemistry |
| subjects | Audiences Body weight loss Communication Diabetes Didacticism Female Health Promotion Humans Intervention Obesity Persuasion Persuasive Communication Smartphones Social Media Social networks Success Text messaging United States Universities Weight control Weight Loss Young Adult Young adults |
| title | Application of McGuire's Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-15T10%3A44%3A02IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_pubme&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Application%20of%20McGuire's%20Model%20to%20Weight%20Management%20Messages:%20Measuring%20Persuasion%20of%20Facebook%20Posts%20in%20the%20Healthy%20Body,%20Healthy%20U%20Trial%20for%20Young%20Adults%20Attending%20University%20in%20the%20United%20States&rft.jtitle=International%20journal%20of%20environmental%20research%20and%20public%20health&rft.au=Arnold,%20Jeanie&rft.date=2022-11-01&rft.volume=19&rft.issue=21&rft.spage=14275&rft.pages=14275-&rft.issn=1660-4601&rft.eissn=1660-4601&rft_id=info:doi/10.3390/ijerph192114275&rft_dat=%3Cproquest_pubme%3E2735872689%3C/proquest_pubme%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2734633731&rft_id=info:pmid/36361162&rfr_iscdi=true |