Enabling the Adoption of Innovative Mask in Hotels: Adapted Diffusion Model

This paper aims to investigate the general attributes as drivers to initiate intention of hotel managers to adopt an innovative product—copper-impregnated mask. An adapted prior diffusion of innovation model is employed to investigate the relevance of attributes. Methodologically, forty semi-structu...

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Veröffentlicht in:	Journal of the knowledge economy 2023-12, Vol.14 (4), p.4754-4779
Hauptverfasser:	Chan, Wilco W.H., Luo, Jim Y.X., Tang, Irini L.F., Chan, I Lei, Lau, Chammy
Format:	Artikel
Sprache:	eng
Schlagworte:	Diffusion Economic Policy Economics Economics and Finance Entrepreneurship Hotels & motels Innovations Knowledge economy Manufacturers R & D/Technology Policy
Online-Zugang:	Volltext
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