Motivational Influences Affecting Middle-Aged and Elderly Users' Participation Intention in Health-Related Social Media
Social media provide users with multi-directional dialogue for creating and sharing health information that can effectively promote the self-management of health. In regard to the 'greying' trend in social media, most researchers have studied the health-related social media (HRSM) acceptan...
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| Veröffentlicht in: | International journal of environmental research and public health 2022-09, Vol.19 (18), p.11240 |
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| creator | Cao, Cong Li, Dan Xu, Qianwen Shao, Xiuyan |
| description | Social media provide users with multi-directional dialogue for creating and sharing health information that can effectively promote the self-management of health. In regard to the 'greying' trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals' intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. This would help researchers and practitioners to gain a more complete understanding of the motivation of middle-aged and elderly people for participating in HRSM, and the related impacts this may have. |
| doi_str_mv | 10.3390/ijerph191811240 |
| format | Article |
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In regard to the 'greying' trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals' intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. This would help researchers and practitioners to gain a more complete understanding of the motivation of middle-aged and elderly people for participating in HRSM, and the related impacts this may have.</description><identifier>ISSN: 1660-4601</identifier><identifier>ISSN: 1661-7827</identifier><identifier>EISSN: 1660-4601</identifier><identifier>DOI: 10.3390/ijerph191811240</identifier><identifier>PMID: 36141521</identifier><language>eng</language><publisher>Switzerland: MDPI AG</publisher><subject>Aged ; Aging ; Communication ; Digital media ; Environmental policy ; Health Behavior ; Health care ; Health education ; Health literacy ; Humans ; Hypotheses ; Intention ; Internet ; Middle age ; Middle Aged ; Motivation ; Multivariate statistical analysis ; Older people ; Participation ; Patient satisfaction ; Population ; Professionals ; Questionnaires ; Social Media ; Social networks ; Social research ; Surveys and Questionnaires ; User behavior</subject><ispartof>International journal of environmental research and public health, 2022-09, Vol.19 (18), p.11240</ispartof><rights>2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). 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In regard to the 'greying' trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals' intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. 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Li, Dan ; Xu, Qianwen ; Shao, Xiuyan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c421t-f973bb077956785ab76c204ee4926f444ccb2e90a28ad44db6d4dc5088ef768e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><topic>Aged</topic><topic>Aging</topic><topic>Communication</topic><topic>Digital media</topic><topic>Environmental policy</topic><topic>Health Behavior</topic><topic>Health care</topic><topic>Health education</topic><topic>Health literacy</topic><topic>Humans</topic><topic>Hypotheses</topic><topic>Intention</topic><topic>Internet</topic><topic>Middle age</topic><topic>Middle Aged</topic><topic>Motivation</topic><topic>Multivariate statistical analysis</topic><topic>Older people</topic><topic>Participation</topic><topic>Patient satisfaction</topic><topic>Population</topic><topic>Professionals</topic><topic>Questionnaires</topic><topic>Social Media</topic><topic>Social networks</topic><topic>Social research</topic><topic>Surveys and Questionnaires</topic><topic>User behavior</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Cao, Cong</creatorcontrib><creatorcontrib>Li, Dan</creatorcontrib><creatorcontrib>Xu, Qianwen</creatorcontrib><creatorcontrib>Shao, Xiuyan</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>Coronavirus Research Database</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>International journal of environmental research and public health</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Cao, Cong</au><au>Li, Dan</au><au>Xu, Qianwen</au><au>Shao, Xiuyan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Motivational Influences Affecting Middle-Aged and Elderly Users' Participation Intention in Health-Related Social Media</atitle><jtitle>International journal of environmental research and public health</jtitle><addtitle>Int J Environ Res Public Health</addtitle><date>2022-09-07</date><risdate>2022</risdate><volume>19</volume><issue>18</issue><spage>11240</spage><pages>11240-</pages><issn>1660-4601</issn><issn>1661-7827</issn><eissn>1660-4601</eissn><abstract>Social media provide users with multi-directional dialogue for creating and sharing health information that can effectively promote the self-management of health. In regard to the 'greying' trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals' intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. This would help researchers and practitioners to gain a more complete understanding of the motivation of middle-aged and elderly people for participating in HRSM, and the related impacts this may have.</abstract><cop>Switzerland</cop><pub>MDPI AG</pub><pmid>36141521</pmid><doi>10.3390/ijerph191811240</doi><orcidid>https://orcid.org/0000-0003-4163-2218</orcidid><orcidid>https://orcid.org/0000-0001-6550-9025</orcidid><oa>free_for_read</oa></addata></record> |
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| subjects | Aged Aging Communication Digital media Environmental policy Health Behavior Health care Health education Health literacy Humans Hypotheses Intention Internet Middle age Middle Aged Motivation Multivariate statistical analysis Older people Participation Patient satisfaction Population Professionals Questionnaires Social Media Social networks Social research Surveys and Questionnaires User behavior |
| title | Motivational Influences Affecting Middle-Aged and Elderly Users' Participation Intention in Health-Related Social Media |
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