The diffusion pattern of new products: evidence from the Korean movie industry

The new product diffusion is based on the innovation diffusion theory assuming a new product is a type of innovation. New product diffusion patterns can inform various market characteristics. Thus, managers would benefit from studying the history of patterns to forecast how consumers react when a ne...

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Veröffentlicht in:	Asian business & management 2023-11, Vol.22 (5), p.1830-1847
Hauptverfasser:	Lee, Youseok, Kim, Sang-Hoon, Cha, Kyoung Cheon
Format:	Artikel
Sprache:	eng
Schlagworte:	Asian Culture Business and Management Consumers Imitation Innovation diffusion Innovations International Business Marketing Motion pictures Original Original Article Product development Uncertainty
Online-Zugang:	Volltext
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