Factors affecting use of word‐of‐mouth by dental patients

Objectives Word‐of‐mouth (WOM) refers to communication among consumers, which greatly influences the marketing strategies of dental clinics. This study aimed to explore factors that affect use of WOM by dental patients and to analyse their pathways. Methods The participants were 520 outpatients from...

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Veröffentlicht in:	International dental journal 2018-10, Vol.68 (5), p.314-319
Hauptverfasser:	Jung, Yun‐Sook, Yang, Hae‐Young, Choi, Youn‐Hee, Kim, Eun‐Kyong, Jeong, Seong‐Hwa, Cho, Min‐Jeong, Nam, Soon‐Hyeun, Song, Keun‐Bae
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Communication Dental care Dental patients Dentistry Dentists Female Humans Male Marketing Middle Aged Models, Statistical Motivation Outpatients Patient Satisfaction Patients Quality Scientific Research Report Self Report Statistical analysis Structural equation modeling structural equation modelling Surveys and Questionnaires Word of mouth advertising word‐of‐mouth
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