Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitu...

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Veröffentlicht in:	International journal of environmental research and public health 2022-06, Vol.19 (13), p.7759
Hauptverfasser:	Kim, Heather Markham, Lee, In-Hye, Joo, Kyuhyeon, Lee, JungHoon (Jay), Hwang, Jinsoo
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Broadcasting industry COVID-19 Environmental impact Home meal replacement Home shopping Shopping Trends
Online-Zugang:	Volltext
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