Explore How Online Healthcare Can Influence Willingness to Seek Offline Care

With the recent development of internet healthcare, many hospitals have laid out their online platforms. However, there have been some poor service levels and low quality. The frequency of such problems has led to a decline in patient satisfaction. Therefore, it is vital to explore how hospitals can...

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Veröffentlicht in:International journal of environmental research and public health 2022-06, Vol.19 (13), p.7925
Hauptverfasser: Ye, Chensang, Cao, Cong, Yang, Jinjing, Shao, Xiuyan
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container_title International journal of environmental research and public health
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creator Ye, Chensang
Cao, Cong
Yang, Jinjing
Shao, Xiuyan
description With the recent development of internet healthcare, many hospitals have laid out their online platforms. However, there have been some poor service levels and low quality. The frequency of such problems has led to a decline in patient satisfaction. Therefore, it is vital to explore how hospitals can improve user satisfaction and willingness to visit them offline by setting up an online presence. Most studies conducted so far have remained limited to the single dimension of online or offline healthcare, with few studies exploring the relationship between them. While a few studies have explored the impact of online service quality on willingness to seek offline care, they also face the problem of a single perspective of analysis. Therefore, this study constructs a multidimensional model of the factors influencing online healthcare users' willingness to seek offline care by integrating the value-based adoption model and the stimulus-organism-response model. Through a partial least squares-structural equation modelling analysis of 283 valid samples, this study found that online doctor-patient interactions and service quality positively impact user perception. This paper explores the development path of online healthcare from a new theoretical perspective. In addition, the findings provide new guidelines for hospitals to achieve economic and social benefits.
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subjects Consumption
COVID-19
Efficiency
Health care
Health care industry
Hospitals
Humans
Influence
Internet
Medical research
Multivariate statistical analysis
Patient Satisfaction
Patients
Perceptions
Personal Satisfaction
Physicians
Stroke
Telemedicine
title Explore How Online Healthcare Can Influence Willingness to Seek Offline Care
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