THE IMPACT OF CHINESE ENTREPRENEURS' EMOTIONAL LABOR AND WORK PRESSURE ON EXPORT PROFITABILITY: EVIDENCE FROM CHINA

Abstract Background Since China's economic reform and opening up, exports have increased significantly. However, coronavirus disease will seriously affect the global economy in 2019; Global market demand is weak. How to stabilize the export intensive profit margin and expand the export extensive profit margin is an urgent problem related to China's export stability and the construction of a major trading country. Chinese entrepreneurs shoulder an arduous mission in this regard. Entrepreneurs' emotional labor and work pressure in this regard will not only damage personal health and occupational well-being, but also have a negative impact on the organization, such as reduced job performance and increased turnover intention. Research objects and methods This study uses two-stage Heckman model and system generated moment method to investigate the impact of Chinese entrepreneurs' work emotion, labor and work pressure on export profit margin. This paper uses symptom checklist 90 (SCL-90) to investigate the psychological state of entrepreneurs. Result The experimental data showed that taking the emotion group as the independent variable, the fluency, novelty and harmfulness of MCT were analyzed by one-way multivariate analysis of variance, box's M = 68.30, P < 0.001. The result shows that the covariance matrix of each dependent variable is non-homogeneous, and the data is not suitable for multivariate analysis of variance. Therefore, taking the emotion grouping as the independent variable, the fluency, novelty and harmfulness of MCT were analyzed by one-way ANOVA. Specifically, the main effect of emotion on MCT fluency was significant, f (2, 99) = 14.80, P < 0.0001, η 2p=0.23. Post hoc comparison showed that (Bonferroni) anger group (M = 8.94, SD = 4.77) was higher than sadness group (M = 6.32, SD = 2.40, P = 0.005, Cohen'sd = 0.69) and neutral emotion group (M = 4.56, SD = 2.23, P < 0.001, Cohen'sd = 1.18). There was no significant difference between sadness group and neutral emotion group (P = 0.096). The main effect of emotion on MCT novelty was significant, f (2, 99) = 15.83, P < 0.0001, η 2p=0.24. Post hoc comparison showed that anger group (M = 9.79, SD = 7.73) was higher than sadness group (M = 4.68, SD = 4.08, P < 0.001, Cohen'sd = 0.83) and neutral emotion group (M = 2.91, SD = 2.43, P < 0.001, Cohen'sd = 1.20). There was no difference between sadness group and neutral emotion group (P = 0.504) (see Figure 2b). The main effect of emotion on MCT injury wa