Uncertainty in industrial markets: The COVID-19 pandemic

This article develops a deeper conceptualization and understanding of the COVID-19 pandemic's impact on industrial firms. Qualitative analysis is conducted based on twelve semi-structured interviews with executives from organizations with over $100B in combined annual revenues. Constructs studi...

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Veröffentlicht in:	Industrial marketing management 2022-04, Vol.102, p.364-376
Hauptverfasser:	Matthews, Ryan, Rutherford, Brian N., Edmondson, Diane, Matthews, Lucy
Format:	Artikel
Sprache:	eng
Schlagworte:	COVID-19 Emergence theory Industrial firms Industrial markets Pandemic
Online-Zugang:	Volltext
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