Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

This research examines the effectiveness of message framing, message appeal and information content in changing respondents' COVID-19 vaccination intentions through influencing their vaccine risk perceptions. Furthermore, the moderating effect of travel desire on the relationship between vaccin...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Tourism management (1982) 2022-06, Vol.90, p.104468-104468, Article 104468
Hauptverfasser:	Gursoy, Dogan, Ekinci, Yuksel, Can, Ali Selcuk, Murray, Jessica C.
Format:	Artikel
Sprache:	eng
Schlagworte:	COVID-19 vaccination intention Message appeal Message frame Perceived vaccine risk Travel desire
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!