E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations

The advertising of e-cigarettes in the UK is regulated through the revised EU Tobacco Products Directive and the Tobacco and Related Products Regulations, with further rules set out in the Advertising Standards Authority (ASA) Committees of Advertising (CAP) Code. Focusing on the ASA CAP Code Rules,...

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Veröffentlicht in:Nicotine & tobacco research 2021-10, Vol.23 (11), p.1839-1847
Hauptverfasser: Stead, Martine, Ford, Allison, Angus, Kathryn, MacKintosh, Anne Marie, Purves, Richard, Mitchell, Danielle
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Sprache:eng
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