A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level

Online impulsive buying has become increasingly prevalent in e-commerce and social commerce research, yet there is a paucity of systematically examining this particular phenomenon in the paradigm of information systems. To advance this line of research, this study aims to gain insight into online im...

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Veröffentlicht in:Information systems frontiers 2022-10, Vol.24 (5), p.1667-1688
Hauptverfasser: Zhao, Yang, Li, Yixuan, Wang, Ning, Zhou, Ruoxin, Luo, Xin (Robert)
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Sprache:eng
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