Understanding Tourist Behavioural Intention When Faced with Smog Pollution: Focus on International Tourists to Beijing

This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media...

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Veröffentlicht in:International journal of environmental research and public health 2021-07, Vol.18 (14), p.7262
Hauptverfasser: Ruan, Wenjia-Jasmine, Lee, Junjae, Song, Hakjun
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creator Ruan, Wenjia-Jasmine
Lee, Junjae
Song, Hakjun
description This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist’s decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.
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subjects Air pollution
Decision making
Multivariate statistical analysis
Outdoor air quality
Perception
Perceptions
Pollution
Pollution effects
Smog
Tourism
Tourists
title Understanding Tourist Behavioural Intention When Faced with Smog Pollution: Focus on International Tourists to Beijing
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