Social norms, social identities and the COVID‐19 pandemic: Theory and recommendations

Sustained mass behaviour change is needed to tackle the COVID‐19 pandemic, but many of the required changes run contrary to existing social norms (e.g., physical closeness with in‐group members). This paper explains how social norms and social identities are critical to explaining and changing publi...

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Veröffentlicht in:	Social and personality psychology compass 2021-05, Vol.15 (5), p.e12596-n/a
Hauptverfasser:	Neville, Fergus G., Templeton, Anne, Smith, Joanne R., Louis, Winnifred R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Critical Social Psychology
Online-Zugang:	Volltext
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