Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research

Advertising for non-profit organizations through television commercials is a valuable means of communication to raise awareness and receive donations. When it comes to social aspects, personal attitudes such as empathy are significant for reinforcing the intention to donate; and the study of eliciti...

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Veröffentlicht in:	International review on public and nonprofit marketing 2022-03, Vol.19 (1), p.53-75
Hauptverfasser:	Martinez-Levy, Ana C., Rossi, Dario, Cartocci, Giulia, Mancini, Marco, Di Flumeri, Gianluca, Trettel, Arianna, Babiloni, Fabio, Cherubino, Patrizia
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Business and Management Emotions Marketing Nonprofit organizations Original Original Article
Online-Zugang:	Volltext
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