Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

In the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in und...

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Veröffentlicht in:	Italian Journal of Marketing 2021, Vol.2021 (4), p.351-369
Hauptverfasser:	Di Domenico, Giandomenico, Tuan, Annamaria, Visentin, Marco
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Marketing Original Original Article
Online-Zugang:	Volltext
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