Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising

An experimental study was conducted to test the mediating effect of presence on the consumer response to tourism promotion using virtual reality (VR) technology. Hong Kong college students ( N  = 203) were assigned to three experimental groups in which they were exposed to a hotel advertorial on an...

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Veröffentlicht in:	Information technology & tourism 2020-12, Vol.22 (4), p.537-562
Hauptverfasser:	Lo, Wai Han, Cheng, Ka Lun Benjamin
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management IT in Business Original Research Purchase intention Tourism Virtual reality
Online-Zugang:	Volltext
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