Adolescents’ Sexy Self-Presentation on Instagram: An Investigation of Their Posting Behavior Using a Prototype Willingness Model Perspective

Some adolescents use social media platforms, such as Instagram, for sexualized self-presentation, which includes posting images in which someone is scarcely dressed, has a sexy gaze or in which sexual willingness is suggested. These behaviors could be a first step towards sexting. Given that adolesc...

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Veröffentlicht in:International journal of environmental research and public health 2020-11, Vol.17 (21), p.1-15
Hauptverfasser: Van Ouytsel, Joris, Walrave, Michel, Ojeda, Mónica, Del Rey, Rosario, Ponnet, Koen
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container_issue 21
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container_title International journal of environmental research and public health
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creator Van Ouytsel, Joris
Walrave, Michel
Ojeda, Mónica
Del Rey, Rosario
Ponnet, Koen
description Some adolescents use social media platforms, such as Instagram, for sexualized self-presentation, which includes posting images in which someone is scarcely dressed, has a sexy gaze or in which sexual willingness is suggested. These behaviors could be a first step towards sexting. Given that adolescents are highly influenced by peer perceptions, this study uses the prototype willingness model to assess how teenagers' perceptions of others could influence their posting behaviors. The study was conducted among 2626 students ( = 1530; 58.4% girls) between the ages of 14 and 21 ( = 16.14; = 1.02) in 10 secondary schools in the Dutch-speaking community in Belgium. The results show that older adolescents and girls were more likely to post images of themselves on Instagram. The models showed that peer norms and willingness and attitudes were significantly associated with posting intention. The perceived norms of adolescents' parents were not significantly related to the behaviors. There were also significant associations between perceived similarity, prototype favorability and the willingness to engage in sexualized self-presentation on Instagram. The implications for education and practice are discussed.
doi_str_mv 10.3390/ijerph17218106
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subjects Adolescent
Adolescent Behavior
Adolescents
Attitudes
Behavior
Belgium
Female
Girls
Humans
Hypotheses
Norms
Parents & parenting
Peers
Schools
Sexual Behavior
Smartphones
Social Media
Social networks
Social norms
Social research
Teenagers
Text messaging
Young Adult
Young adults
title Adolescents’ Sexy Self-Presentation on Instagram: An Investigation of Their Posting Behavior Using a Prototype Willingness Model Perspective
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